Friday, July 15, 2005
Stop! Press! Berkswell Direct - in the Daily Express.
I waited until I was sure that we were down in print and I'd actually seen it, but our plus size dress business - Berkswell Direct was in the Friday 15th July edition of the Daily Express.
Its not a big article, but it is a start, and of course they didn't get the name correct either its "Berkswell Direct" rather than "Berkswell", but beggars can't be choosers.
The journalist yesterday couldn't believe we went up to a UK size 44 rather than a 44" waist, but I guess there was not a great deal of room in the article to put those details down. I think it might have upstaged the designer they were showcasing in the main article as they go up to a maximum UK size 24 (or maybe thats just my wishful thinking).
Its not a big article, but it is a start, and of course they didn't get the name correct either its "Berkswell Direct" rather than "Berkswell", but beggars can't be choosers.
The journalist yesterday couldn't believe we went up to a UK size 44 rather than a 44" waist, but I guess there was not a great deal of room in the article to put those details down. I think it might have upstaged the designer they were showcasing in the main article as they go up to a maximum UK size 24 (or maybe thats just my wishful thinking).
